Sam Villa with Redken Dry Shampoos
Sam Villa and Blake Reed Evans both back the use of dry shampoo.
“There’s a no-shampoo movement happening right now, but dry shampoo is not just for second-day hair; it’s extremely versatile,” says Villa. “Take the time to educate your guests on all the benefits and it will fly off your shelf. It’s about telling versus selling.”
Ins and Outs of Dry Shampoo:
- Dry shampoos should be virtually undetectable and not show up on dark hair, extensions and ombre dyes.
- Frequent hair washing compromises color, especially more delicate colors, so dry shampoo is a solid go-to.
- Dry shampoo sprayed at the roots of an updo or ponytail can add lift and grip so styles last longer.
- Dry shampoo can be a great substitute for backcombing, especially on fragile hair that tends to break from teasing.
- Spraying a dry shampoo through the mids and ends is a great way to add volume and texture.
- Apply to hands and work through shags to create texture or to breathe new life into bangs and reduce static electricity.
“With so many weddings postponed, a lot of my clients are starting to elope and I’m literally teaching them how to style their own hair so they can at least have an elegant look,” says Evans. “It has to be achievable for them, and using a dry shampoo helps create the volume and grip they need to fashion a shape that will hold.”
