As a business owner, you’re always on the lookout for new and innovative ways to bring more business in to the salon. You may have tried social media, or perhaps you’ve invested in some digital marketing tools. But what about search engine optimization (SEO)? Indeed, SEO can be a powerful tool for generating more traffic—if you know how to use it. Read on to learn how you can start using SEO to your advantage, as well as a few pitfalls to watch out for.