The professional beauty industry has been deeply impacted by COVID-19; however, it is hard to keep an industry full of passionate artists down for long.
What was the top task on most post-lockdown to-do lists? Making a hair appointmenta. The rush back to salons speaks to the influence hair professionals have over the lives of their clients.
The world has changed, and clients need self-care and self-confidence more than ever. Pros should embrace this time of uncertainty and provide top-notch service their clients can rely on.
Here, five Cosmo Prof™ Artistic Team members share what is new for the beauty supplier during this pivotal time in the pro beauty industry.
How are you moving forward in your field during the pandemic?
Artistic Team Member: Keon Washington (@keonthebarber): One thing I am personally doing is taking advantage of all the online education possible to further my own skill sets during the quarantine. I am practicing being better at areas and with types of hair that I am not accustomed to as well as learning new techniques and methods, while additionally building my knowledge of the things I already know in order to provide better classes and curriculums for those who will learn from me in the future.
I have also been studying more and more to increase my product knowledge for sanitation and disinfectant to better provide a safe environment for myself and my clients. With Cosmo Prof now having PPE readily available as much as possible I am keeping masks for clients, disinfectants and other necessities ready on hand to aid me in that.
During this time, I have also been taking advantage of participating in online education such as Cosmo Prof’s Webinar series. That has been great since so many of us, as stylists, do not usually have a lot of time to take classes. This is a great way to share as well as expand in my skillset and increase creativity!
We have consultations by text message to make sure we have enough time booked for each guest especially because we are not double-booking. Many clients are coming in with a lot more grow-out than usual because of quarantine, so we want to make sure to book accordingly.
To maintain the cleanest environment possible for my guests, I use a virucide spray to wipe down all surfaces and tools. There is hand sanitizer available at my station for my guests and me to consistently use.
How is Cosmo Prof supporting stylists, particularly during the pandemic?
Daisy Henson: During the pandemic, Cosmo Prof has offered stylists a lot of different ways to get products while at the same time making it quick, safe, and easy. I appreciate the Curbside Pickup option personally, but their many ways to shop such as placing orders online, same-day delivery for only $5 and through a direct shopping consultant make it convenient to get what I need to prepare for whatever the day brings.
Jon Carlos Delacruz: Cosmo Prof has created a helpful checklist of things to ensure a smooth transition back to the salon, including supplies to stock up on and great tips and tricks. Each week they’re sharing information on their site to offer digital training and business planning from the Cosmo Prof team and brand partners. This helps members to continue learning from the safety of their own homes.
Amelia Fugitt: I am proud to work for a company that has provided so much support for our industry during these times. Cosmo Prof has made sure we have everything we need and continues to provide us with up to date information regarding safety procedures and regulations, while also inspiring and educating us. I am proud to be licensed to create!
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