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Watch! Sophy Merszei Shares The Story Behind NovaLash

Nov 12th, 2015

Watch! Sophy Merszei Shares The Story Behind NovaLash

Sophy Merszei, CEO and Founder of Novalash, talks about the importance of eyelash safety and the story behind the creation of NovaLash!

[Photo and video courtesy of NovaLash

Hands running through dark hair on scalp, close-up view

Hard Water Build-Up: How Stylists Can Spot It, Treat It and Educate Clients

Learn what to look for and how to address hard water buildup concerns behind the chair.

Woman with long wavy brown hair wearing black lace top, seated in modern indoor setting with warm lighting

Camera Ready Color with Celebrity Colorist Tracey Cunningham

Schwarzkopf Professional U.S. Creative Director of Color & Technique, Tracey Cunningham, shares behind-the-scenes techniques she uses to create unmatched event looks and the challenges she's overcome as a celebrity colorist.

Woman with long platinum blonde hair wearing black top against brick wall background

How Small Details Go a Long Way for the Perfect Blowout

Adrina Sandoval, Sam Villa ArTeam Member, unpacks his process for the perfect blow-out and how a series of small decisions can make a big difference.

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SEVEN Haircare Relaunches on 7/7 with a New Brand Identity and a Bold Point of View

"This rebrand is not about reinvention,” said Sheue Pella, Brand President of SEVEN Haircare, "The date is not a coincidence. Launching on seven/seven feels exactly like the moment we have been building toward.”

Speaker lineup grid for To Boss Live event featuring 36 professional headshots of diverse speakers arranged in rows with names and titles

From Chair to Boss Live is Coming to Oakbrook in September

The live, educational and leadership one-day event created by beauty industry entrepreneur Mireya Villarreal, takes place September 28th at the Hilton Oak Brook Hills Resort & Conference Center.

Sustainability Is the New Quiet Luxury—and It’s Not Quiet Anymore

Man with beanie standing behind white-haired mannequin head on black background

How to: Achieve Two Finishes With Just One Tool

Roger Molina , Sam Villa, ArTeam, and Master Stylist at Lunatic Fringe, breaks down the difference between twist-out and twist-on waves.

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What Dominated Premiere Orlando 2026: Trends Shaping Professional Beauty

Professional beauty reinvented: the innovations and insights from industry's biggest event.

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Olaplex Heads to Premiere Orlando as PBA Beacon Program Partner

Cosmetology Licensure Compact certification badge with turquoise background and white text

Industry Moves to Unlock Cross-State Mobility for Beauty Professionals

A shared compact database is under development to enable secure license verification and issuance of multi-state licenses, potentially launching as early as summer 2026.

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Be+Well Show New York Announces Star-Studded Lineup for 2026

Newly Unified IBS and IECSC Bring Together Hair, Skin, Spa and Wellness Icons for Education and Innovation