Join Guido Palau in the Hairdressers Against AIDS Movement

Image courtesy of RedkenWorld AIDS Day is fast-approaching on December 1st and, as they do every year, Hairdressers Against AIDS is once again hosting a social movement to help #cutAIDSshort. Hairstylists who wish to take part are invited to cut a symbolic lock of hair via a photo on social media, or by making a donation to an HIV/AIDS research company. This year, Redken global creative director, Guido Palau, and Redken muse Mariacarla Boscono have teamed up to do their part in helping to raise awareness and end this deadly disease.

To find out how you can get involved, please visit

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