PRORITUALS has announced its new Creative Director, Douglas Martucci. In a press release from the brand, PRORITUALS stated, "Douglas Martucci is known for his high-spirited, fun and engaging educational approach. As PRORITUALS new Creative Director and Director of Education, Douglas brings experience in strategies to develop education platforms both domestically and internationally. He has trained and motivated both sales and education forces in Europe, Latin America, Canada, North America, and Asia for one of the world’s largest Argan infused hair care brands. In 2015 he received the honor of Educator of the Year from the American Board of Certified Hair Colorists for his achievements in creating dynamic and engaging hair color education. He strives to push the bar of creativity and innovation with a balance of salon friendly and relatable techniques."