Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. recently announced the promotion of Lisa Marie Garcia to President of Innovation. In her new position she will be responsible for shows, education and marketing worldwide. She will also continue her efforts of bringing new product concepts as well as researching the latest technologies and product testing systems. Lisa will work closely with Dr. Shami. Together, they will ensure the goals and messaging of the company will continue to grow Farouk Systems into the noted leader and innovator it is known as throughout the professional salon industry.
Lisa Marie joined Farouk Systems 30 years ago when the company first started. She was a salon owner and colorist in Austin, TX who wanted to share her knowledge with her fellow hairdressers. After passing the training course, Lisa began as a local educator in Texas which progressed to her teaching on the national and international levels. Her deep passion and love for education led to her becoming a Guest Artist. It was here that the stage opened up a whole new world as well as the ability to be creative bringing new concepts and techniques to audiences around the world. After witnessing not only her talents on stage but her ability to organize, create new trends and mentor other artists, Farouk Systems promoted her to Director of Shows and Education and then to Vice President of Shows, Education and Marketing.
“It is a great pleasure to make this announcement. Lisa has worked very hard for Farouk Systems these past 30 years. Her dedication, talents and devotion to the hairdresser is something our industry needs. We are all very proud of her and wish her continued success as we move into the future,” says, Dr. Farouk Shami
According to Garcia, “I am so honored to be given this wonderful opportunity to not only serve Farouk Systems but hairdressers around the world. This industry has been my life and my career and I cannot imagine anything else.”