WATCH: "It's a Blonde Thing" with Keratin Complex at Premiere Orlando

Launchpad's Alyson Osterman-Kerr chats up Keratin Complex's VP of Marketing Lindsay Solomon and International Artistic Director Martino Cartier about the company's new product lines. Check out the It's a Blonde Thing Lightening System from the Blondeshell Collection, Kera Whip Hydrating Cream Conditioner, new flat irons and more.

More in Home