Joico International Creative Director Damien Carney will host a new series of hairstyling “webisodes,” presenting tips and tricks that salon professionals can use on their clients.
Each breezy, two-to-five minute webisode taps into Carney’s considerable experience as a world-renowned stylist and educator. The concept for the series evolved from his own life. “When I’m on the road, working with hairdressers or clients, there are so many questions that constantly come up,” Damien explains. “Things like how to achieve volume, get hair smooth, design a fringe, and assess a face shape. So we decided to create these webisodes—for hairdressers and for consumers—to help answer those questions.”
“Drab to Fab” will be available for viewing at www.Joico.com/DrabToFab and on the new, custom Facebook App www.Apps.Facebook.com/DrabToFab starting March 1. The “premiere” webisodes include:
1. Fringe Benefits—how to design, cut and style a face-flattering fringe.
2. The Perfect Blowout—the secrets of blow drying for bodacious body and lift.
3. Mom-Bob to Heart-Throb—an ordinary soccer mom is transformed into a red hot, sexy mama!
According to Damien, “Drab to Fab” features real-life salon clients, making the series accessible and relatable to everyone. “These webisodes are not trend driven,” he comments. “We’re showing the ‘Damien way’ of working with actual scenarios and hair dilemmas. These are real people, not models. We’re also demonstrating how relatively small changes can make a huge impact. It’s all very ready-to-wear, and we think many people will enjoy that!”
Check out the teaser HERE!
[Images courtesy of Joico]
Related: Joico International Artistic Director Damien Carney Presents The NAHA Entry! at ISSE Long Beach 2012 | Cosmoprof VIP Reception & City of Hope Cocktail Party | Glamour at The Globes | Bombshell Beauty | The Joico Glam Squad's 2011 Emmy Hits, Misses and How-Tos | Beyoncé’s Botticelli Tresses | Lady Gaga’s Mumbai Fantasy | Kate Winslet’s Squiggly Upsweep | Marion Cotillard’s Curvy, Retro 'Do | Renée Zellweger’s Elegant Chignon | Helen Mirren’s Shimmering Upstyle