Nicky Clarke, the renowned UK-based professional hair brand, is set to return to America's Beauty Show (ABS) 2024 in Chicago.
This marks the brand's second time at the show but its inaugural showcase since launching in the United States. Nicky Clarke will present a lineup of professional salon styling tools, marking their continued presence and commitment to the US market.
Managing Director Robin Young expressed enthusiasm about the brand's return to America's Beauty Show, stating, "We are thrilled with the reception the brand has received in the US. This launch has been long in the making, and it’s an extremely important market for us. Having professional stylists’ support is crucial for a professional brand, and we are so thankful to have that."
Named after iconic hairdresser Nicky Clarke, the brand maintains a legacy of excellence and innovation, offering professional-grade products with eco-conscious packaging that utilizes recyclable and plastic-free materials, in alignment with their commitment to sustainability. The Nicky Clarke brand made its initial foray into the US market through Salon Centric and salon distribution, followed by a consumer debut on Amazon earlier this year.
At America’s Beauty Show, the brand will showcase its flagship product, the Nicky Clarke AirStyle PRO, an innovative infrared, ionic and ceramic professional hairdryer and styler. This lightweight yet powerful tool features four attachments for versatile styling options and boasts innovative technologies for enhanced hair and scalp health. The AirStyle PRO is one of the lightest (11.7 ounces) and quietest (74db) dryers on the market with a salon-strength (2,000 W) brushless motor. It retails for $350.
In addition to the AirStyle PRO, ABS attendees can anticipate finding Nicky’s number one styling product, the Hair Raising Spray at the show. This multi-propose styling product has become the cornerstone of the Nicky Clarke product range in the UK. Its unique formula, enriched with the nourishing properties of castor oil and a blend of ylang-ylang and sage, lifts the hair from the roots, reviving and infusing volume while preserving its natural shine. It allows for easy manipulation of the hair during styling, leaving no unwanted residue.
The brand will also offer a sneak peek of an infrared hair straightener featuring advanced moisture-balancing technology, as well as a lineup of professional brushes designed for specific styling needs.
Drew Noreen (@drewjonobeauty), a salon hairstylist and colorist from Scottsdale, AZ, will be doing live demonstrations in the Nicky Clarke booth, showcasing the versatility and efficacy of the AirStyle PRO.
Nicky Clarke's return to America's Beauty Show underscores their continued dedication to providing cutting-edge haircare technology and unrivaled expertise to the American market.
You can watch Beauty Launchpad Assistant Editor Gabby Bach try out the AirStyle PRO below.
