Nail Health 101: Choosing the Right Nail Base Coat for Long-Term Growth

Person applying base coat to her nail.
Proper product purpose and ingredient education is key to delivering and nurturing both long-term nail growth and long-term client loyalty within your nail care business.
Courtesy of Svitlana via Adobe Stock

Proper product purpose and ingredient education are key to delivering and nurturing both long-term nail growth and long-term client loyalty within your nail care business. While the primary function of the nail plates is to protect the tips of the fingers and toes, humans use them to pick up small objects, and though inappropriately, sometimes they serve as tools, causing damage to them. When adorned with nail polish, nail plates serve as self-expression vehicles and make most humans feel good. To describe a human nail as a structure consisting of a nail plate attached to the tip of a finger for its protection and function is an oversimplification, as shown in Figure 1. When consumers speak of nails, it is understood that they are referring to the nail plate. Nail plate will be used as the proper terminology in this article.

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