Antiperspirant and deodorant innovation is entering a new phase, prioritizing sensory experiences as well as performance and eco-friendly ingredients. Products have moved beyond mere silicone- and aluminum-free formulas, toward biodegradable and natural solutions that impart a fresh, smooth, elevated dry touch — without compromising odor control efficacy.
Antiperspirant and deodorant innovation is entering a new phase, prioritizing sensory experiences as well as performance and eco-friendly ingredients. Products have moved beyond mere silicone- and aluminum-free formulas, toward biodegradable and natural solutions that impart a fresh, smooth, elevated dry touch — without compromising odor control efficacy.
In this video interview, sponsored by Inolex, Jennifer O’Hara, technical marketing manager for the company, describes current and future trends in the antiperspirant/deodorant (AP/Deo) market, as well as how the company's C&T Allē Award-winning Smooth Glider Clear Deodorant checks all the sustainable, sensorial and high-performance boxes. Featured ingredients include:
- Lexgard MHG Natural MB (INCI: Methylheptylglycerin), a natural odor defender;
- LexFeel WOW DT (INCI: C13-16 Isoalkane (formerly C13-16 Isoparaffin) (and) Heptyl Undecylenate), a natural cyclomethicone alternative; and
- SustOleo TL (INCI: Trilaurin), a non-palm, 100% natural solid emollient.
Watch now; it's free!
