Vyrao is introducing Mamajuju, a genderless fragrance for grounding and awareness said to boast neuroscience-backed emotional benefits.
According to a release, Mamajuju is known to enhance relaxation, self-esteem and memory, said to be proven by IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.
12 Ingredients & Claimed Benefits
- Sandalwood oil (Austracaledonicum New Caledonia LMR & Album Australia) to ease anxiety and promote self-esteem
- Living red clay to soothe and balance
- Pink pepper (LMR) for deep rootedness and boosted memory
- Saffron to uplift
- Rum Absolute for warmth
- Olibanum oil (LMR) to calm and enhance brain function
- Cardamom (C02 Extract Guatemala LMR) to energize
- Nutmeg oil for relaxation
- Black pepper (LMR) to cleanse and invigorate
- Cumin to relieve stress
- Vetiver oil (Java MD LMR) for sensuality and grounding
- Cedarwood heart (Virginia LMR) to promote focus
Founder Yasmin Sewell Contemplating Vyrao's collection of seven well-being-led fragrances, realized that the brand was missing a scent designed to ground and balance. With this in mind, Sewell said they drew inspiration from the "deep sweet smell of earth’s richness and the sensory power it has, to shift your emotions and make you feel more grounded."
