For 30 years, Dermalogica has created hundreds of innovative products containing cutting edge ingredients and formulations. But it’s the power of the human touch that drives the brand, whether inside the treatment room or inside one of its global offices.
This holiday season, Dermalogica employees from its world corporate office in Carson, CA came together and applied this same philosophy of human touch to help those in need within its local community. Through its global social impact program, FITE (Financial Independence Through Entrepreneurship), the brand supported two Los Angeles based organizations that directly help women who need a hand up – Habitat for Humanity of Greater Los Angeles and CAST (Coalition to Abolish Slavery and Trafficking).
According to a 2014 Harvard University study, Los Angeles was ranked as the least affordable metropolitan area in the USA due to high rent and housing costs. Habitat for Humanity strives to close the housing gap by serving families and individuals earning 30-80% of the median area income by literally building homes which are made available to people in need at affordable rates.
In early December, Dermalogica employees, through its FITE program, took part in building three Habitat for Humanity homes located 10 minutes from its world corporate headquarters. The team hammered, wired and painted for an entire day to improve the lives of individuals in their shared community.
Meanwhile back at the office, Dermalogica employees in Carson gathered hundreds of articles of clothing and personal toiletries to support survivors of human trafficking and modern-day slavery in support of the non-profit organization, CAST. The advocacy organization works not only to raise awareness surrounding the current crisis of human trafficking, but also to identify and emancipate human beings who are currently held as slaves in the greater Los Angeles area.
Dermalogica launched its global social impact program, FITE, in 2011 with the goal of supporting women entrepreneurs who wish to start or grow a business as well as provide educational resources and opportunities for girls. For more information on FITE and the women and girls it has directly impacted, visit www.joinFITE.org.
For more information on Habitat for Humanity of Greater Los Angeles, visit http://habitatla.org/.
For more information on CAST, visit http://www.castla.org/homepage.
[Image courtesy of Dermalogica]