Paris Fashion Week: Natural Luxury at Loewe by Guido

At Loewe’s Spring/Summer 2015 show in Paris, Redken Creative Consultant Guido created a very natural style which has been a prominent look throughout many shows this season. Guido washed the hair using Redken’s new Diamond Oil High Shine Shampoo and Conditioner for enhanced luster and let the hair air-dry before creating an off-center part using his fingers. To add an airy texture, he lightly sprayed the hair with Wind Blown 05 and finished by tucking the hair behind the ears, creating a simple statement that is easy to achieve at home.
“This look is a very natural one, with an off-center side part and this texture that we have been seeing a lot during this Fashion Week season," said Guido. "It almost feels like the new blow-out but its super-rich looking and highlights this extremely healthy, luxurious hair. I washed the hair with the new Diamond Oil High Shine Shampoo and Conditioner for added shine and let it dry naturally, and then ran the hairdryer through the hairline to make sure it looks really beautiful. Then, just tuck the hair behind the ears and go.”

Get the Look:
1. Wash hair with Diamond Oil High Shine Shampoo and Conditioner and let air dry.

2. Create a slightly off-center messy part using fingers.

3. Spray lightly with Wind Blown 05 Dry Finishing Spray for added texture. Tuck hair behind ears.

[Photo credit: Lucas Flores Piran for Redken]

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