PRAVANA recently announced its all new color line, the new ChromaSilk NEON Collection, launching July 2014. The collection includes 5 brand-new, shockingly bright colors, including NEON PINK, NEON ORANGE, NEON YELLOW, NEON GREEN and NEON BLUE.

What You Need to Know:
The VIVIDS Collection colors are direct dyes that require no developers.
The color of the VIVIDS mixture coupled with the level of lightened hair will produce your final hair color outcome.
VIVIDS will last longer with proper home maintenance by using VIVIDS Color Protect Aftercare.

1. Pre-lighten hair with Pure Light Power Lightener according to the lightening guide on box prior to applying NEONS, for these colors to show their full vibrancy, depth of color and for greater longevity.

2. Before applying NEONS, hair must be freshly shampooed and dried.

3. Taking 1" sections, apply color directly to the hair, reapplying every 3" of the section to ensure complete and even coverage. No developer is needed.

4. Allow to process for 20-30 minutes at room temperature. Once the processing is complete, lightly shampoo with VIVIDS Color Protect Shampoo and rinse with cool water until the water runs clear. Apply VIVIDS Color Protect Conditioner and rinse. Style as desired.

Click through to see more images from the PRAVANA NEONS Collection! [pagebreak]




[Images courtesy of Pierce Mattie Communications]

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