Announcing NYX Cosmetics' Third Annual The FACE Awards 2014

The Third Annual Fine Artistry of Cosmetic Elites (FACE) Awards is a multi-national competition to find The Beauty Vlogger of The Year on YouTube, giving contestants a chance to win $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the opportunity to build a promising professional career in makeup artistry.

For NYX Cosmetics, the FACE Awards is a way to celebrate the next generation of beauty influencers and up-and-coming key players in the beauty industry - not celebrity artists, not executives, but talented digital influencers that produce amazing beauty videos and inspire a true, engaged audience.

Inspired by the ever-growing and enthusiastic community of beauty vloggers on YouTube and across the web, NYX Cosmetics launched the FACE Awards to support and give recognition to this group of rising beauty stars, acknowledging and rewarding them for their passion and creativity.

This spring, nearly 2,000 beauty vloggers joined the competition. After reviewing each video submission, NYX has narrowed down entries to the top 30 finalists. Live voting will kick off this weekend at GenBeauty in Los Angeles and nationwide, where beauty enthusiasts, vloggers, fans, friends, and family alike can visit to vote for their favorite vlogger video submissions in each of the three upcoming elimination challenges.

The top six finalists will be flown out to Los Angeles in August to compete for the grand prize in front of fans, peers, and a panel of beauty influencers and celebrity judges, as well as NYX Cosmetics founder Toni K. Contestants will be judged on key criteria, including creativity, educational value, artistry, likeability, and production value.

[Images courtesy of Bollare]

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