Iredale Mineral Cosmetics, Ltd., manufacturer of jane iredale – THE SKIN CARE MAKEUP, is proud to announce that jane iredale has been certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program. Made up of eight animal protection organizations, CCIC is the leading internationally respected coalition responsible for cruelty-free certification of personal care and household products.
This prestigious certification represents a further milestone in the brand’s unwavering commitment against animal testing. Since its founding in 1994, jane iredale has advocated against animal testing in every stage of product development, from ingredient sourcing, through the testing of final products. CCIC’s Leaping Bunny Program recognizes and supports companies that are doing their part to help eliminate the cruel and unnecessary use of animals in the testing of cosmetic products and ingredients, and do not allow third-party testing on animals for product registration purposes. The Leaping Bunny Program promotes a single comprehensive no animal testing standard.
A commitment to no animal testing has always been at the core of the jane iredale brand. Products and ingredients are never tested on animals and the brand will not sell into markets that require animal testing. jane iredale will display the Leaping Bunny Logo on its packaging beginning in 2014. An internationally recognized symbol renowned for integrity and trustworthiness, the logo will symbolize the continued commitment of the jane iredale brand to innovate within the cosmetics industry, producing safe, healthy and effective products.
For the past 14 years, jane iredale has been recognized by People for the Ethical Treatment of Animals (PETA) and other leaders in the field for its commitment to cruelty-free cosmetics. It is a special honor to achieve this new accolade from the Leaping Bunny Program this year, which also marks the brand’s 20th Anniversary.
[Image courtesy of 5W Public Relations]