November is a time for being thankful, both personally and professionally. And in the professional world, there is nothing to be more grateful of than the loyal customers who return time after time. This month, Rosa Hawkins, Goldwell North America Artistic Team Member and owner of Di Rosa Haircare & Esthetique in New York, is expressing her gratitude by offering her clients the "Giving Back is the New Black" promotion. The special deal includes a Black Friday gift card for 20% off the full price, available for purchase on Friday and Saturday, November 29th and 30th.
Says Hawkins, "Our Black Friday gift card event is something our guests really look forward to. We offer 20% off all gift cards for 2 days only; it's our way of giving back to our loyal clients, and [it] goes a lot further than a calendar or keychain." The deal is promoted both in-store and online through the salon's various social media outlets. According to Hawkins, "guests get really excited about it, and tell all of their family and friends." And it shows - over the past 4 years that Hawkins has been offering the deal, gift card sales have steadily increased. Last year, the salon sold $53,000 in gift cards in just two days.
The promotion benefits both the customers and the salon. Many clients buy the gift cards either as gifts for the holidays, or to use themselves in preparation of holiday events. And, according to Hawkins, "the great thing about this promotion is that these gift cards come back in January when we hit our slower season, so it keeps the staff busy, and the cash flow before December doesn't hurt either!" It also helps to strengthen customer/salon relationships and allows professionals to show their thanks towards their clients.
Gift cards are available for purchase on November 29th and 30th, and can be used after December 1, 2013.
[Image courtesy of Glow Communications]