Wella Goes Digital with New Trends for 2014

Want to be the first to know the trends of tomorrow? Then check out Wella Professionals' live runway show November 1, 2013! Beginning at 1 pm EST, you can log on to trendvisionlive.com and watch each trend come to life right in front of your eyes. The interactive experience will include a function that allows you to collect and share your favorite looks from each collection, as well as a 360-degree camera feature for each look, and exclusive behind-the-scenes footage. The online presentation will also include interviews with key stylists Hester Wernert and Dmitriy Vinokurov, both of whom will each be presenting one trend collection in the Trend Vision competition.

In the past, Wella created four global trends, but this year the brand is honing in on just two trends for the year. One trend collection will focus on spring/summer, and the other on autumn/winter. Each will be showcased by Wella top stylists across the globe whose interpretations range from editorial to haute couture.

For more information, please visit www.wella.com

[Image courtesy of Devries Global]

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