On what could be the best hair day ever, this past April 22 (Earth Day), Aveda raised $220,000 to benefit clean water causes during its 24-hour global hair-cutting marathon. By raising $76,569.15, Aveda set a GUINNESS WORLD RECORDS title for the most money raised for charity through haircuts in a 24-hour period.
Aveda stylists from more than 900 salons in 15 countries worldwide volunteered their time and expertise—snipping, trimming, chopping and shaping—to create perfect haircuts in exchange for a client’s donation. The Global Cut-A-Thon kicked off in Asia, passed through Australia, made its way through Europe and concluded in North America. Participating countries included: The U.S., Canada, Hong Kong, Taiwan, South Korea, Australia, Japan, Belgium, Germany, Italy, Russia, Spain, Switzerland, Turkey and the UK.
The record-setting Global Cut-A-Thon was just one aspect of Aveda’s Earth Month campaign, the company’s annual month-long drive that raised $4.6 million in 2012. This year Aveda’s global network of beauty professionals in 30 countries organized thousands of events and exceeded their monumental $5 million goal, raising a cool $5.5 million in April 2013 to benefit more than 40 clean water organizations worldwide.
A substantial part of that total ($1.5 million) came from the sale of Aveda’s limited edition Light the Way Candles. The company donates 100 percent of the purchase price (based on its SRP $12) to Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups working to solve pressing environmental problems. Local efforts by caring Aveda professionals raised a whopping $4 million.
Aveda professionals in more than 30 countries have collectively raised more than $32 million since 1999 to help support organizations that directly effect environmental change. More than $26 million of this amount has been designated for clean water-related causes since 2007.
Aveda’s record-setting Earth Day 24 Hour Global Cut-A-Thon was a win-win, making both the world and the people who inhabit it far more beautiful.