NYFW Hairstyles How To: Alexander Wang S/S 2014

Hair by Guido, Redken Creative Consultant

grunge at the Alexander Wang show this season to create a nonchalant, yet sexy runway look. By adding thickening lotions and texturizers to the hair, Guido created volume without altering the model's natural texture with teasing or heat styling.
"Overall it's a very sexy look this season. I wanted the hair to reflect the cool, low-key Alexander Wang type girl. I suppose there are equal parts grunge and glamour, in that the hair is voluminous, yet natural."
-Guido, Redken Creative Consultant

Redken Products Used:

-quick tease 15 backcombing finishing spray



Create the Look:

pply thickening lotion 06 body builder from root to ends, concentrating product on the roots
Start drying hair with a diffuser to keep the natural waves
Once the hair is 75% dry, allow the hair to dry naturally
Add powder refresh 01 aerosol hair powder/dry shampoo to mid length and ends to give more texture.
Apply quick tease 15 backcombing finishing spray to mid length and ends to hold in the texture


[Images: Charles Sykes for Redken]

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