Kérastase Paris announces, for the first time in its history, a partnership with world-renowned icon, muse and supermodel Kate Moss in association with the brand entry to a new category of hair beauty: styling.
Kate will serve as the muse for a new collection coined “Couture Styling,” a nod to a new dimension of professional tools for effortless hair finish, similar to the craft of haute couture. For this unprecedented event, Kérastase will be associated with an iconic figure.
Kérastase, known and coveted for its professional, luxury hair care and customizable salon treatments and expertise tapped Kate to serve as the inspiration for this collection and will debut a high-profile photo campaign featuring her.
Check out a behind-the-scenes video of the photo shoot! http://youtu.be/IFVwfA8Wj9k
As part of the overall Couture Styling launch, the brand enlisted legendary hair stylist and Artistic Director Luigi Murenu to capture the supermodel beauty and showcase the diverse range of hairstyles the products can create. The photographs picture her wearing three unique hair looks in the following categories: sculpted, voluminous and a more natural look. While all three hairstyles are unique, the styles all exude glamorous, precise and liberated style. With Kérastase, Kate’s hair is more beautiful than ever.
“I have been using Kérastase products for years and was excited when this opportunity came up to collaborate with the brand. I am happy with the images – I like the way my hair is styled – all completely different styles from one another, but all representative of my unique style.” – Kate Moss
This high-profile campaign will debut in May 2013 in anticipation of the launch of the Couture Styling Collection, which will be available beginning this June 2013.
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