And how does the modern housewife gussy up? She glosses everything to the hilt: her eyes, skin, nails and hair. “The designers are looking for a sort of simple edge to their ladies—without the gimmicks,” reports lead stylist Danilo, who’s working with Pantene. To wit: The hair is unfussy and brushed back from the face. “We’re really slicking the hair,” he says. “You'll see that we're paying attention to the fine details of a simple hairdo. But rather than have it look wet when it's done, we're setting the hair right now. The girls go get their makeup done, and then when they come back we're brushing it out.” The result: “clean, shiny, smooth, away from the face. It’s a great style to showcase the makeup because all you see is face, face, face…and shiny hair,” he winks.
Related: Backstage Beauty Bit: Preen Spring/Summer 2012 | Backstage Beauty Bit: Monique Lhuillier Spring/Summer 2012 | Natural Order: Spring/Summer 2012 Hair Trends | Backstage Beauty: Erikson Beamon Spring/Summer 2012 | Backstage Beauty: Jill Stuart Spring/Summer 2012 | Backstage Beauty: Mara Hoffman Spring/Summer 2012 | Backstage Beauty Bit: BCBG Max Azria Spring/Summer 2012 | Backstage Beauty Bit: Richard Chai Love Spring/Summer 2012 | Backstage Beauty: Joy Cioci Spring/Summer 2012 | Backstage Beauty: Peter Som Spring/Summer 2012
Read Launchpad, the magazine for hair salon professionals, in our digital edition • Get the latest on professional beauty products • Post your hairstyles in our Users' Style Galleries • Read The Colorist, the magazine for professional haircolorists, in our digital edition (bimonthly Jan/Feb 2012) thecoloristmag.com • Subscribe to Launchpad—print, digital or both • Subscribe to The Colorist—print, digital or both