Managing editor Alyson Osterman-Kerr tours the amazing new Keratin Complex lines -- including KeraHold Color Therapy and KeraBalm, a 3-in-1 multi-benefit hair balm -- with Lindsay Solomon, VP of Marketing and Public Relations, and featured artists Martino Cartier and Deb Gavin.
First up: the Keratin Complex 5-in-1 Titanium Curl Set, with even heat circulation, digital temperature control and four interchangeable rods.
"We're not just smoothing, we're not just color, we're not just product, we're not just tools," says featured artist Martino Cartier, Keratin Complex Smoothing Therapy International Artistic Director. "We're motivation, we're innovation—we're showing you how to grow your book! We're showing you how to make every head you turn out look the best that she or he possibly can!"
The Keratin Complex Color Therapy color bar showcases KeraHold, which delivers deep, vibrant reds without adding neutrals. Its assortment of low-level violets and reds gives colorists a wide palette to choose from. At the ISSE-LB show, colorists become clients as featured artist Deb Gavin, Keratin Complex Color Therapy International Artistic Director, shows them how much KeraHold can do—and how easy it is to use.
Cartier also shows off KeraBalm, a 3-in-1 multi-benefit hair balm that primes, protects and perfects hair!