Mother's Day On the Go with Joico

What better way to celebrate Mother's Day than with a day full of fantastic pampering for mom? Beauty Launchpad joined Joico for a special day at the Thompson Hotel in Beverly Hills dedicated to showing moms just how much they are loved and appreciated! The sun was shining as mothers and daughters relaxed by the pool, enjoying the stunning rooftop view as they received consultations and styling. Moms were given the movie star treatment from world-renowned Joico celebrity stylists including George Papanikolas, Mika Fowler and Emma Sheahan!

One of the themes of the day was weddings, presenting the perfect opportunity for moms and bride-to-be daughters to receive hairstyle consultations for the big day! And speaking of weddings, The Bachelor's Sean Lowe and his fiance Catherine Giudici stopped by for some fab Joico styling. Catherine Guidici turned heads with her gorgeous curls styled by George Papanikolas (Colorist to the Kardashians and Nicole Richie).
Joico's Valerie Robinett and celebrity stylist George Papanikolas share tips about the hairstyles created and the products used at the Mother's Day On The Go event:
 

Flip through to see more photos from the On The Go Event!

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Joico's Alena Herwehe creates fun summer braids at the Mother's Day On The Go Event!

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Joico's Valerie Robinett and The Bachelor's Sean Lowe turn heads!

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Celebrity stylist George Papanikolas works his hair magic!

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Star product, Joico Power Spray!

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Joico's Instagram booth "Wows Your Vows" with the chance to win $3,000 + in prizes.[pagebreak]

Olay presented the unique and rare opportunity for guests to have their picture featured in New York's Times Square! Guests also checked out the Olay app at OlayWOWEyes.com.

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The Voice’s Christina Milian and daughter Violet stop by the Olay booth to check out a new product from Olay, Sculpting Eye Cream & Lash Duo.

[Image courtesy of Michael Bezjian/Pivotal PR][pagebreak]

NBC’s 1st Look TV Host Ali Fedotowsky enjoys a manicure from Q Salon.

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Ziba provided guests with Henna hand designs and eyebrow threading from brow guru Glenn.

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Catherine Lee from Hart of Dixie enjoys a makeup touch up from Stila Cosmetics.

[Image courtesy of Michael Bezjian/Pivotal PR]

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