Kryolan Professional Make-Up, which has provided outstanding products to theater, TV, film and fashion professionals for over 65 years, is revealing a completely new look with the launch of its new, consumer-friendly website (www.kryolan.com). Now that's a cosmetic enhancement!
Designed to enhance the experience of consumers and makeup artists alike with easy navigation, the new website contains in-depth product knowledge, tutorials, testimonials and an events calendar highlighting upcoming trade shows and workshops at the brand's two flagship stores, located in San Francisco and Chicago. A shopping cart feature will be added in summer 2013—mark your calendar!
The brand’s new positioning, which also includes brand visuals, packaging and a new slogan—"Kryolan: Make-Up Is A Science," has been crafted to draw on Kryolan’s rich, independent heritage and experience innovating for makeup artists since the 1920s.
Don't beat around the blush—er, bush! Check out the updated website and see the science of makeup in action.
Images: Kryolan Professional Make-Up