Runway Report: Mary Katrantzou at London Fashion Week Fall 2013

Global Creative Director for Wella Professionals, Eugene Souleiman along with his talented team created feminine yet edgy look for the Mary Katrantzou AW’13 London runway show.

The hair look at Mary Katrantzou AW'13 perfectly suited the character and attitude of the Mary Katrantzou girl.

“Mary’s designs are technically brilliant but with a feminine edge and I wanted to create a hair look that mirrored this aesthetic”, said Eugene Souleiman.

The hair look was based on two contradicting styles, a technically brilliant geometric short fringe at the front of the head and an organic, raw textured ponytail at the back, creating tension within the look. 

“There’s something very medieval about the short boyish fringes, the girls almost look like choir boys, yet when they turn around you get this beautiful, very feminine high ponytail that stands away from the head and swing as the girls walk on the catwalk” adds Eugene.

Custom cutting 32 fringes, in the highly pressured backstage environment is not something most hairdressers would consider but as Eugene puts it “I thrive on working in pressured environments.  You certainly wouldn’t do this if you were work shy!”

Get the Look:
STEP 1: Start with freshly shampooed and conditioned hair, for colored hair use Wella Professionals Brilliance shampoo and conditioner
STEP 2: Rough dry the hair and brush back into a high ponytail – bind the ponytail with layers of elastic so it stands away from the head.
STEP 3: Spray Brilliance Leave in Balm on to the lower ends of the ponytail to create separation and texture, then comb through and shake to encourage natural movement
STEP 4: Then apply a small amount of Wella Professionals Create Character to the mid-ends of the ponytail and lightly scrunch with your hands and allow to dry naturally for a sporty/ beachy texture
STEP 5: Using , spray across the front section of the hair, spraying very close to the head to create a gel like texture and set the hair in place
STEP 6: Take a color matching hair piece (or clip in fringe) and attach to the roots of the pulled back hair
STEP 7: Using a large barrelled curling tongs, tong the roots of the fringe so that it falls naturally away from the head
STEP 8: At the show, Eugene custom cut short fringes which sat just above the ear then arched up on the forehead

[Photos courtesy of Wella Professional]

Other London Fashion Week AW 2013 articles:  Kristian Aadnevik   |  Christopher Kane  |  Burberry