More than a fad but less than a fixture, trends are like the proverbial tide: they start small, crest and then recede. Trends transcend boundaries, influencing language, fashion and thought. Renowned trend-forecasting company Carlin International works with Wella’s selected group of hairstylists to transform each year’s lifestyle trends into poignant hair statements. Since trends are not set in stone, the hairdressers tap into their own backgrounds, personal experiences and visions to interpret the styles. Welcome to the wave of the future.