There’s a berry craze in Hollywood. Blake Lively (although short lived) and Amy Adam’s strawberry blonde hair is fresh and consumers are into it. Krista Beahm from patrick mcivor color studio picks the perfect formula for this juicy color.
New Growth: Matrix SOCOLOR, equal parts 7CG and 8CC with a ribbon of 7N, with Matrix SOLITE Crème Developer 10 Volume (the reason to put the 7N in the formula is to anchor the color and prevent hot roots).
Mid Shaft and Ends: Matrix Color Sync 2 parts 8CG 1part 10WN and Matrix Color Sync 9V Activator.
Keep it fresh by advising clients to…
· Wash hair in cold water
· Use a color protecting shampoo like Matrix Biolage colorcarethérapie Color Care Shampoo and Conditioner
· Wet hair with tap water before swimming to reduce the amount of pool/beach water absorbed water and wash hair immediately after swimming.
· Wear a hat
· After styling hair, use a protecting spray like Matrix colorcaretherapie shielding shine spray mist with UV filters to protect hair from fading, add shine and provide heat protection from styling.
Image: John Shearer/Getty Images Entertainment