Color Specifics 5

Product shown: Subdue

To help educate the client and make the presentation easy for the hairdresser, each product also acts as its own shelf-talker, with features, benefits and key ingredients in bold on the front of each label. Each also includes directions for use, while each styling product features a “Minardi Method,” a quick tip from either Beth or Carmine to maximize each product’s value. Suggested retail prices range from $24 to $28 and backbar sizes are available for all Washes, After Washes and Pre-Wash Therapy. —Jeryl E. Spear

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