Pre-Book It
Of course, once the service is over, you don’t want to let him slip through the salon doors without penciling in his next appointment. This is especially effective, notes Cutler, because “men are extremely ritualistic in their grooming habits. Without a doubt the best tactic for keeping them coming back is pre-booking the next appointment.”
(Photo: Courtesy of Johnny B.; Haircut: Marissa Vasquez for Johnny B.; Photographer: Ralph Renteria)
