As an 18-year veteran stylist, Jessica Watts could say she has done and seen it all. But she wouldn’t say that because she hadn’t—at least she hadn’t yet experienced that absolutely perfect place to work. What she envisioned as the ideal creative space didn’t exist in Dallas, so Watts set out to create it with the April 2021 opening of Facture Salon in the city’s esteemed Design District. “Facture’s a place for people to see and feel more than just hair. We’re surrounded by incredible art galleries, so I wanted that idea to extend into the space,” Watts says. “I work with people who have a lot more to talk about than simply what a client’s hair color is going to look like! Our guests look to us for advice on so much more: where to shop, where to buy art, where to travel, etc.”
