
Essie has announced its first-ever TikTok challenge featuring essie expressie nail colors.
ESSIE'S TIKTOK CHALLENGE
What: Nail your color aesthetic by joining the challenge. Paint an expressie by essie quick dry mani inspired by "the colors of your world!" Don't forget to use the essie hashtag on your post: #exprESSIEyourself
Where: TikTok
When: October 26th
Don't have TikTok? No worries! Your #exprESSIEyourself video can be shared on Instagram, too.