Éprouvage, the first professional brand to bring the preventative anti-aging power of stem cells to haircare, is proud to announce éprouvage.com, in partnership with Brand Agent, the recipient of the Innovator Award in the 2015 Summit Emerging Media Awards. The Summit Emerging Media Award international competition was established to recognize participant contributions and leadership in emerging media technologies. The 2015 competition received over 1,300 entries from several countries and only 7 percent of those entries earned recognition by award judges.
Summit International Awards (SIA) uses world class judges and previous top SIA winners that have a proven record of evaluating creative and have executed ground-breaking work in the digital medium.
The judges have established three levels of recognition in emerging media, including: Visionary, Innovative and Leader. The Innovator Award recognizes the introduction of new innovative design and digital methods that direct new methodologies and techniques.
Éprouvage tapped Brand Agent to design and develop the site from the ground up. “Brand Agent brought the brand to life by highlighting the science and benefits of the products while showcasing the beautiful packaging and imagery that make éprouvage unique,” says Andy Rah, Vice President of Global Marketing for éprouvage. “It’s been a true collaboration, as Brand Agent didn’t just create our website, they also partnered with us on the initial packaging design and both model and product shoots. They’ve been with us since we came up with the brand concept, and you can see the positive impact in each step of the way.”
Éprouvage.com went live in conjunction with the brand’s official launch in September 2015. The website serves as multi-service platform which offers consumers e-commerce, education and inspiration. “The éprouvage team challenged us with developing a website for that visually expands their new brand, explains the cutting edge science behind the product line and creates a streamlined purchasing process,” said Kavita Shahane, Vice President of Brand Agent. “We wanted to create a site that balances science with health and beauty in a simple, clean and easy to navigate format, without sacrificing the technical requirements. Working closely with éprouvage on all aspects of the site, we built a robust e-commerce site that is consumer-friendly, educational and entertaining.”
For more information on éprouvage products, hair loss prevention and progressive plant cell technology, please visit: http://www.eprouvage.com/.