Willhelm first discovered KEVIN.MURPHY products after dying his hair blonde and finding himself in need of intense hydration. He found a solution in HYDRATE-ME.WASH and RINSE, a range of products infused with Kakadu Plum, an Australian super-fruit.
Finding inspiration in both the packaging and the tongue-in-cheek names, Willhelm requested BORN.AGAIN, STAYING.ALIVE, SHIMMER.SHINE, BODY.MASS, EASY.RIDER, NIGHT.RIDER, GRITTY.BUSINESS, UN.DRESSED, SUPER.GOO, ROUGH.RIDER, SMOOTH.AGAIN, FULL.AGAIN, YOUNG.AGAIN, TEXTURE.MASTER, BODY.BUILDER, POWDER.PUFF, DAMAGE.MANAGER, and of course, HYDRATE-ME.WASH and RINSE, to be included in his exhibit. Over 1500 bottles of product are currently on loan and are incorporated throughout the installations and clothing displays.
"Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger" runs through May 17, 2015 at MOCA Pacific Design Center.
Installation view of "Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger", February 7-May 17, 2015 at MOCA Pacific Design Center; courtesy of The Museum of Contemporary Art, Los Angeles; photos by Brian Forrest.
