The Professional Beauty Association (PBA) recently announced that the International Salon and Spa Expo (ISSE) in Long Beach has been named one of the top 25 fastest-growing trade shows for attendance by Trade Show News Network (TSNN). This achievement will be celebrated in Atlanta, GA at the 6th annual TSNN awards from November 6-8, 2015. These awards honor the top fastest-growing shows in attendance and net square footage.
"We are so thrilled the ISSE show is being honored at the TSNN Awards," said PBA Executive Director Steve Sleeper. "This show is constantly evolving beyond the traditional hair show and has become the industry's most complete beauty event for professional hair, nails, cosmetics, esthetics, wellness, massage, and advanced education. We pride ourselves on making this event for any and all beauty professionals, and this shows with our increase in attendance year after year."
During the 3-day weekend celebration in Atlanta, the top association and for-profit fastest-growing shows in net square footage and top association and for-profit fastest-growing shows in attendance will be celebrated during the TSNN Awards Gala, along with the overall fastest-growing show in each category. The top 25 winners in overall attendance growth from 2012-2014 are a diverse mix of industries, including trucking, labels, and roofing.
Festivities include a special opening night celebration at the College Football Hall of Fame, a brunch at the Jimmy Carter Presidential Library and Museum, and various educational offerings. In addition to the 50 fastest-growing shows in attendance and net square footage, the gala awards evening will also celebrate a special "Industry Icon Award" honoree and TSNN's "Best of Show" award, celebrating shows that stand out for their innovation.
While the TSNN awards honor trade shows based on their attendance growth rate from 2012-2014, ISEE shows no signs of slowing down. After hosting 40,000 attendees in 2014, ISSE Long Beach 2015 welcomed an energetic and record-breaking crowd of nearly 43,500 beauty professionals from around the world. ISSE has become the biggest and best beauty expo on the West Coast, open exclusively to licensed beauty professionals, students, and instructors. With approximately 150 educational classes, live stage performances from top industry icons, and hair, nail and barber competitions, ISSE Long Beach is the place to be for beauty professionals to stay up to date on the latest trends and advance their careers.
[Image courtesy of PBA]