Since 2012, PRAVANA has continued ongoing philanthropic efforts to support cancer research organization City of Hope by donating five percent of product sales from their popular NEVO line. In addition to having helped raise over one million dollars for City of Hope through the Rock the Cure campaign and other fundraising efforts surrounding this year’s Spirit of Life award, PRAVANA is doubling its donations to City of Hope through the month of October, giving 10 percent of the proceeds from the sale of the bestselling NEVO product, Intense Therapy Leave-In Treatment. Intense Therapy is also receiving a limited edition pink makeover for the month of October to help raise breast cancer awareness.
Intense Therapy is a great multi-use product and a must-have for any stylist. Its benefits include:
- Detangles locks
- Hydrates hair and skin
- Equalizes porosity
- Acts as a thermal protectant for heat styling
- Repairs damaged strands
- Protects hair color from fading
- Adds shine
- Eliminates static
- Soothes skin
- Pre-color treatment
- Cutting lotion
- Lessens the effects of chlorine on hair
The limited-edition pink NEVO Intense Therapy is available now at at SalonCentric stores.
To make a donation to City of Hope via the Rock the Cure campaign, please visit: https://www.crowdrise.com/RocktheCure.
