Beauty Launchpad is spotlighting the winners of its Top 20 Salons contest for 2024.
Here, Liz Allison, CEO of Tricoci Salon & Spa, introduces us to the salon’s Libertyville, IL location, established in 1999.
WEBSITE: https://www.tricoci.com/
INSTAGRAM: @tricoci_official
Q&A:
Beauty Launchpad (BLP): What is the backstory of your salon? What motivated you to start your business?
Liz Allison (LA): Our salon was founded with a passion for enhancing beauty and promoting self-care. The motivation stems from a desire to create a welcoming space where clients can experience expert and personalized salon and spa services. Our Founder Mario Tricoci is a globally renowned hairstylist icon who helped to shape the world of professional beauty and established his business which has thrived for more than four decades.
BLP: What was the most challenging thing that happened while opening your salon?
LA: The journey wasn't without its challenges but overcoming them strengthened our commitment to providing exceptional service. Adapting to industry changes and establishing our unique identity were pivotal moments.
BLP: What is the overall aesthetic of your salon? What inspired you when designing the space?
LA: We've curated a timeless and sophisticated ambiance that seamlessly blends classic elements with a touch of modern tranquility. Our design inspiration draws from function and sophistication, infusing our space with a harmonious balance that captivates both comfort and elegance. Our commitment to functionality ensures a seamless and enjoyable experience for our clients, elevating the essence of beauty and relaxation in a setting that stands the test of time.
BLP: What services do you provide your clients? Are any of these services signature and/or exclusive to your salon?
LA: Our salon offers a range of spa, hair and nail services, including extensions, HydraFacial, HydraBody, DermaSound, various massage treatments, waxing, makeup, lash lifts and tints and much more.
BLP: What products are used/retailed in your salon? Do you have a personal favorite?
LA: We pride ourselves on using premium brands that elevate the beauty and wellness experience. Our Tricoci Collection takes center stage for hair styling needs, featuring expert-formulated hair products crafted with clean science and a proprietary blend of native Italian botanicals. The entire collection is fantastic, but I’m currently really excited about the newly launched Style Stick, a versatile and innovative styling tool that perfectly embodies our commitment to excellence. Hair product brands that are retailed in our salons include Color Wow, Keratin Complex, Mizani, Nioxin, Oligo, R+C, Rene Furterer, Virtue and more. By curating an array of distinguished brands, we aim to provide a comprehensive and unparalleled beauty and wellness experience for our cherished clients at Tricoci Salon & Spa in Libertyville, IL.
BLP: What makes your salon unique and stand out? 
Liz Allison is the CEO of Tricoci Salon & Spa.Courtesy of Tricoci Salon & Spa
LA: Our distinction lies in more than just our commitment to personalized service and attention to detail— it's the essence of empowerment and trendsetting that truly sets us apart. We go beyond the ordinary, creating an environment where every client is not just a guest, but an individual whose confidence we aim to elevate. Our dedication to empowering guests to feel confident and beautiful is woven into the fabric of our salon experience. Moreover, staying ahead of industry trends is not just a practice for us; it's a passion. Our team is constantly exploring the latest innovations, ensuring that our clients benefit from the most cutting-edge techniques and treatments. The introduction of the HydraBody treatment by HydraFacial is a testament to our commitment to staying at the forefront of the beauty and wellness industry. We don't just follow trends; we set them, providing our clients with an exclusive and forward-thinking experience that goes beyond the ordinary salon visit.
BLP: What takeaway do you hope clients have after a visit at your salon?
LA: Our ultimate goal is to create an experience that transcends the ordinary salon visit. We strive for every client to leave feeling not just beautiful but rejuvenated, with a sense of relaxation and satisfaction from their experience at Tricoci Salon & Spa.
BLP: What piece of advice would you give to a new salon owner?
LA: Stay true to your vision, invest in continuous learning and prioritize both client and employee satisfaction. Listen to feedback, create a supportive team atmosphere and foster an environment where everyone feels invested in the success of the salon. Building a strong foundation rooted in passion and excellence will lead to long-term success.
BLP: What’s next for your salon? Do you have any goals for the year?
LA: At the Libertyville salon, we have exciting plans for the future, including rolling out a modernized, simplified spa menu, which will feature efficacious treatments such as CryoSculpting and DermaSound Glow Facials. Our goals for the year are centered on a commitment to excellence including the introduction of innovative services and a focus on refining training programs to ensure our team stays at the forefront of beauty and wellness trends.
