Beauty News: Redken Announces New Muse, Brazilian Model Lea T

Recently, Redken announced its newest brand muse, Brazilian model and anti-bullying advocate Lea T. With her undeniable spirit, striking looks and stunning Brazilian hair, Lea T embodies the essence and energy of Redken. Lea T joins an elite collective of Redken muses and trend creators, including musician Sky Ferreira, international fashion blogger Chiara Ferragni, renowned hairstylist and fashion industry legend Guido and celebrity colorist Tracey Cunningham.

"Lea T is a true pioneer for beauty," says Leslie Marino, General Manager, Redken US. "She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.” One of the fashion world’s most in-demand and inspiring models, Lea T was first discovered by Givenchy designer Riccardo Tisci and became the face of Givenchy in 2010. She’s been featured in Vogue Paris, Vanity Fair, Vogue Brazil, Numero, W, Hercules, Interview, Cover and Love magazines, as well as the cover of Elle Brasil.

Lea T makes her Redken debut in January 2015, showcasing her lust-worthy color in print and social campaigns for a new innovation from Chromatics hair color. Featuring the same ammonia-free, fortifying formulas, this new innovation from Chromatics will achieve an even broader range of hair colors with the same luxurious experience. With Redken’s exclusive Oil Delivery System and Protein Extract Technology, Chromatics envelopes the hair in a layer of protective oil, while long-lasting color pigments and fortifying protein extracts are propelled deep into every strand, leaving hair looking and feeling stronger with brilliant color.

“We’re all people with our own personality, our own beauty, our own life,” says Lea T. “I love working with Redken because they appreciate all kinds of beauty. They believe in the individuality of the person, and I think that’s really important.”

[Photo credit: Matt Irwin]