Beauty Industry News: 2012 Nail, Skin and Hair Trends
Every year, trends are discovered at Cosmoprof North America (CPNA). Celebrating its 10th anniversary in Las Vegas this past July, the professional beauty show featured the latest in spa and salon products, drew 25,000 attendees, 856 exhibitors, and had a 9% attendance increase versus last year. Retailers and innovation seekers scoured countless aisles to find new brands and categories to introduce to their consumers. Many of the trends discovered at CPNA are usually found on runways during fashion week and in fashion magazines. Key trends seen at CPNA include a plethora of different nail offerings—from textured nail formulas to mood changing shades to at-home gel options—as well as DIY smart phone skin analysis technology, beauty oils, organic hair lines, technology to improve hair growth / texture and next generation hair smoothing treatments, minus harmful chemicals such as formaldehyde. For the second year, CPNA brought back the TrendScouts to report on the hottest finds in beauty. Their tweets were displayed throughout the show floor, this along with the findings from beauty bloggers, editors, makeup artists and retailers comprise the CPNA 2012 Trend Report.