How-To: Sports Illustrated 2023 Runway Show Hair Looks

Learn how to create the hair looks featured in the Sports Illustrated 2023 runway show from the team that brought them to life.
Learn how to create the hair looks featured in the Sports Illustrated 2023 runway show from the team that brought them to life.
Courtesy of AHPR Group/Anne Hardy Public Relations

The Sports Illustrated 2023 runway show (in late July) turned heads as legendary SI cover girls including Brooks Nader (and her 3 sisters) were among those who walked the much-anticipated show, previewing the latest looks for sun and surf.

Nader’s hair was styled by lead stylist Nichola Lynch (@nichola.lynch) and makeup artist Angelique Cechetti (@makeupangelique).

The hair looks, created by Miami’s leading Sean Donaldson Salon who has styled the SI runway for over 8 seasons, were especially noteworthy this year. British M products were selected to style looks.

Hair trends were strong with a neo-Boho Style and fine skinny braids to flatter the face. The hair emphasized a well-hydrated softer patterned texture – a new take on traditional beach hair. The result was a loose sea-breeze look that was iridescent, lustrous without heavy shine and moveable – even kinetic.

If you want to learn how to recreate the looks featured on the runway, look no further. Follow the tutorial below. 

Head stylist Nichola Lynch and SI cover model Brooks NaderHead stylist Nichola Lynch and SI cover model Brooks NaderCourtesy AHPR Group/Anne Hardy Public Relations

How-To: 

  1. The team sprayed the hair with British M Extra Glam to naturally hydrate strands that were first braided  – the texture locked by running the heat iron over them, released once set and cooled, then lightly brushed.
  2. Once the loose S-texture was created, British M Sea Salt Spray was then sprayed at roots, underneath and throughout the hair to underscore the moveable sea-breeze effect.
  3. Finally, to subtly hold the iridescent effect in place without heaviness, British M Hard Tailor Spray was sprayed softly throughout the hair.

“It was a sensuous take for the beach,” said Nichola Lynch. “Our goal was to bring beach hair to a luminous new level of gorgeous to match the girls and swimwear this year.”

You can find British M products on their website or on Amazon.

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