Target Expands Hair Care Offerings with SadieB and Kristin Ess

Target is expanding its hair care offerings with the retail debut of SadieB and an exclusive hair collection from Kristin Ess.

SadieB

SadieB will be entering Target with its four hair care collections: The Go-Getter, The Adventurer, The Athlete, and The Creator. SadieB is the first Gen Z-focused hair care brand to enter Target stores.SadieBSadieB will be entering Target with its four hair care collections: The Go-Getter, The Adventurer, The Athlete, and The Creator. SadieB is the first Gen Z-focused hair care brand to enter Target stores.

The eight hair products available at Target include:

• The Go-Getter Grapefruit Floral Shampoo and Conditioner: A great everyday line that cleanses while lightly hydrating.
• The Adventurer Citrus Peach Shampoo and Conditioner: Repair formula that deeply hydrates while keeping hair healthy in the sun. Ideal for damaged hair and the rigors of outdoor adventures.
• The Athlete Vanilla Mint Shampoo and Conditioner: Lightly clarifying and texturizing with long-lasting scent. Ideal for athletes needing all-day freshness and great for active braided styles. Keeps hair healthy in the sun and chlorine.
• The Creator Berry Rose Shampoo and Conditioner: Color-safe formula that gently cleanses and smooths hair to leave it healthy and nourished. Ideal for girls who often color and heat style their hair.

Sadie Bowler, co-founder of SadieB, said, "Having our products at Target only two years after we initially launched our brand is just the beginning for SadieB. Target not only reaches our target demographic of girls but has such a massive scale that will also introduce SadieB to new audiences around the country. Our goal is to become the number one personal care brand for girls nationwide and this is a huge step in that direction and journey for SadieB."

Kristin Ess Softening Collection 

Kristin Ess Hair is expanding its line of salon quality hair care and styling products with its Softening Collection specifically focused on softening and smoothing, available exclusively at Target stores nationwide and on Target.com. 

All products are cruelty-free, color safe, vegan and free of parabens and phthalates.  

The Softening Collection includes:

• The Ultra Rich Softening Shampoo: Formulated to remove the heavy feeling that often comes along with excess oils and build up, this sulfate-free shampoo, fortified with Panthenol, gently clarifies and helps increase the look and feel of moisture and shine. 
• Ultra Lightweight Softening Conditioner: This restoring, extra softening and smoothing lightweight daily conditioner helps detangle while replenishing moisture and providing intense softness. Formulated with sesame oil to help smooth strands and panthenol to help increase the feel/look of moisture and shine.  
• Velvet Finish Softening Mask: This silicone-free mask is designed for all hair types, so you can use it regularly and it won't leave your hair feeling heavy or weighed down. Formulated with sesame oil to help nourish and keep hair soft and shiny.
• Subtle Shine Softening Oil: This barely-there hair oil allows you to boost moisture and shine without creating unwanted heaviness. Formulated with sesame oil to help smooth strands and vitamin E to help boost hair's hydration. 

Piyush Jain, Maesa CEO, said, "Since the brand launch in 2017, Kristin Ess Hair has been at the forefront of innovation in the haircare space. With the introduction of the Softening Collection, we're expanding our offering of luxury yet accessible salon-quality haircare and delivering on our promise of meeting the unmet consumer needs. Damaged, dull and dry hair have been among the top concerns expressed by our customers and these four new products are specifically designed to make hair softer, smoother and healthier looking, without the need to go to a salon."