Colorproof Launches Limited Edition Haircare Kits and Toning Drops for Pride Month

Colorproof, leader in professional color care and high-performance formulations, joins forces again with the It Gets Better Project for Pride Month with two new launches.
Colorproof, leader in professional color care and high-performance formulations, joins forces again with the It Gets Better Project for Pride Month with two new launches.
Courtesy of Colorproof

Colorproof, leader in professional color care and high-performance formulations, joins forces again with the It Gets Better Project, a nonprofit organization whose mission is to uplift, empower and connect lesbian, gay, bisexual, transgender and queer (LGBTQ+) youth around the globe for Pride Month. 

To support the initiative, Colorproof is launching two limited edition kits: The Live Colorfully Smooth Kit includes Smooth Shampoo, Smooth Conditioner and Smooth Drops designed to benefit frizz-prone, color-treated hair. The Live Colorfully Toning Kit includes of Daily Blonde Shampoo, Daily Blonde Conditioner and NEW Blonde Toning Drops, launching on June 1, created specifically for maintenance of blonde, highlighted or silver color hair in mind. Colorproof is launching Blonde Toning Drops alongside their Live Colorfully Toning Kit.Colorproof is launching Blonde Toning Drops alongside their Live Colorfully Toning Kit.Courtesy of Colorproof

Housed within custom, rainbow hued-packaging to celebrate the partnership, these kits are available on Colorproof.com with a portion of the proceeds from each set sold to be donated to the It Gets Better Project to further support the foundation year-round. 

Colorproof embraces and celebrates their ever-growing, colorful community through transparency, diversity and facilitating open communication. As demonstrated by this thoughtful and ongoing partnership with It Gets Better Project, Colorproof continues to demonstrate devotion to improving lives and inspiring change for the immediate and long-run. With the launch of the Pride Gift Sets, Colorproof and the It Gets Better Project work together to support the LGBTQ+ community with a safer, more inclusive environment and elevate their mutual brand missions of breaking boundaries and making the world a brighter, more colorful place. 

 The collections are now available on Colorproof's website.

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