Oribe has announced a new edition to its best-selling Hair Alchemy Collection: the Hair Alchemy Strengthening Masque.
The masque deeply conditions hair and is specially designed for those with inherently weak strands of all hair types. The intensely hydrating formula restores elasticity to brittle locks and prevents breakage, allowing hair to grow longer, stronger and lustrously healthy.
The entire Hair Alchemy Collection includes the Hair Alchemy Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum, and now the Hair Alchemy Strengthening Masque. The whole regimen is formulated to prevent hair breakage and strengthen strands from the inside out. 
Oribe has added the Hair Alchemy Strengthening Masque to its Hair Alchemy Collection.courtesy of Oribe
“Hair strength is such a big consumer concern,” says Michele Burgess, Executive Director of Global Product Development at Oribe Hair Care. “People can have inherently weak hair, but outside factors such as brushing, styling and chemical processing can also contribute to breakage over time. Our intention with this new masque is to help those with more dehydrated, breakage-prone hair strengthen strands from the inside out.”
The Hair Alchemy Strengthening Masque can be used as a daily intensive conditioner for those with highly textured or especially parched locks, or once a week on finer strands to treat brittle hair.
The masque includes ingredients like castor seed oil and shea butter that deeply condition, strengthen and moisturize the hair to impart shine and leave hair extra soft.
The Hair Alchemy Strengthening Masque will be available on Oribe.com and at Oribe salons beginning January 25, 2023, followed by Oribe retailers beginning February 1, 2023.
