TRUSS International, a brand of Grupo Boticário, bets on the growth of local experts and reinforces its international presence with a campaign filmed in San Diego.
To sign the beauty of the editorial, which aims to translate the artistic and sophisticated look of the brand, the choice was Diego Andradez (@diego_andradez), a Brazilian hair stylist already known by celebrities and in demand throughout Brazil.
The campaign reinforces the brand's strategy to bring and explore TRUSS International’s experts as creators, as well as professionals. In the photos, Diego will pair up with Sherette Fabi-Parker (@sherette.salontrendnewyork), a TRUSS specialist, promoting an exchange of knowledge that will be transformed into inspirational content and guidance on the use of products.
Andradez has already styled the hair of several Brazilian celebrities, such as Carla Perez and Isabelli Fontana, and is a partner at the B&C salon in Salvador, Bahia, Brazil.
Fabi-Parker owns SalonTrend in New York, has participated in New York and Miami fashion weeks and produced dozens of editorials with fashion photographer Weston Mosberg. She is also a Beauty Launchpad Top 20 Salon recipient for 2024 and 25 Under 50K winner for 2023.
The Beauty Launchpad team got to catch up with Fabi-Parker at America's Beauty Show, and she shared her excitement for the shoot! We can't wait to see it!
