Moroccanoil, the global leader in oil-infused beauty products, unveiled “Moroccanoil: Passion with a Purpose,” a short film celebrating the brand’s longstanding partnership with the professional salon community.
“Moroccanoil: Passion with a Purpose” made its debut at the 2017 North American Hairstyling Awards (NAHA), an annual event that recognizes top industry talent while bringing together salon professionals nationwide to support one another—a natural fit for Moroccanoil to unveil this powerful short film.
The short film was directed by Teddy Maki and features Moroccanoil Co-founder, Carmen Tal, alongside Moroccanoil Global Ambassador, Antonio Corral Calero and Moroccanoil Artistic Director, Kevin Hughes.
It demonstrates the deep appreciation Moroccanoil has for the professional salon industry, recognizing the success of the brand is largely credited to the devotion of top-leading hairstylists. “Moroccanoil could have never become the leader in oil-infused beauty that it is today without the support of the stylists—they truly helped catapult the brand to global stardom," Tal said.
Through innovative Moroccanoil Education programs and an extensive range of professional classes, the elevation of the professional stylist has always been a core value of the brand. As such, Moroccanoil is dedicated to finding creative, new ways to nurture, inspire and celebrate the talented stylist community that has been integral to building the brand’s foundation.
[Image and video courtesy of Moroccanoil]