The Unveiled Purity Collection by Scruples

The latest collection from haircare brand Scruples is all about simple sophistication. Inspired in part by Mahatma Gandhi's assertion that "The real ornament of a woman is her character, her purity," the collection strives to reveal elegance in its purest form. A true and timeless collection, Unveiled Purity fuses Scruples' creme and gel base hair color with Cutting By Design structure in foundation shapes for an end result that is as beautiful as it is simple.

  • Scruples' Unveiled Purity Collection

    Model: Krista
    Session Styling: Charlie Price, Scruples Independent Creative Consultant
    Haircut: Katie Nielsen, Scruples Design Team Member
    Cutting By Design Shape: Classic Bob
    Haircolor: Donna Campbell, Scruples Artist
    Natural Level: 5
    Base Color: HIGH DEFINITION Custom Mixing Gel Color Level 9 Neutral

  • Scruples' Unveiled Purity Collection

    Model: Katie
    Session Styling: Charlie Price, Scruples Independent Creative Consultant
    Haircut: April Godwin, Scruples Artist
    Cutting By Design Shape: Elevated Bob
    Haircolor: Chris Venesky, Scruples Design Team Member + Donna Campbell, Scruples Artist
    Natural Level: 6
    Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 7 Brilliant Copper

  • Scruples' Unveiled Purity Collection

    Model: Leigh
    Session Styling: Charlie Price, Scruples Independent Creative Consultant
    Haircut: Charlie Price, Scruples Independent Creative Consultant and Katie Nielsen, Scruples Design Team Member
    Cutting by Design Shape: Short Hourglass
    Haircolor: Mia Liguori McHugh, Scruples Co-President Creative and Jacque Alexander Hansen, Scruples Artist
    Natural Level: 4
    Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 4 Neutral Warm

  • Scruples' Unveiled Purity Collection

    Model: Zoe
    Session Styling: Charlie Price, Scruples Independent Creative Consultant
    Haircut: Katie Nielsen, Scruples Design Team Member
    Cutting By Design Shape: Square Layer
    Haircolor: Chris Dore, Scruples Artist
    Natural Level: 5
    Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 7 Radiant Red + Level 5 Violet Red + Red Violet Intensifier

     

Credits: 

Creative Director: Mia Liguori McHugh, Scruples Co-President Creative
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: Scruples Design Team Member Katie Nielsen; Scruples Artist April Godwin
Haircolor: Scruples Design Team Members Chris Venesky and Katie Nielsen; Scruples Artists Donna Campbell, Christopher Dore and Jacque Alexander Hansen
Makeup: Kumi
Photography: riggs + bachen at ME Artists

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