StyleSeat, a leading destination for beauty and wellness bookings, recently announced that it has raised $25 million in a Series B round of funding. The round, led by Fosun Kinzon Capital, includes Lightspeed Venture Partners, Cowboy Ventures and SLOW Ventures, among others.
Founded in 2011, StyleSeat has become one of the largest and fastest growing platform for booking beauty and wellness appointments. The platform has powered over 20 million appointments since launch and will power over $1 billion in appointments in 2015 alone. From hairstylists, makeup artists, nail technicians and other beauty and wellness experts, StyleSeat has over 320,000 professionals in over 15,000 cities across the United States and has grown almost 100% via word-of-mouth. With StyleSeat, industry experts gain a place to showcase their work, connect with clients and build their business, while consumers can discover experts as well as book appointments on the go.
“With its vision of being the platform to support beauty artists, StyleSeat provides more and better services to users. We always believe in platforms that provide better services, increasing the efficiency, and enabling those creates value to capture more of it,” said Brad Bao, Managing Partner at Fosun Kinzon Capital.
“StyleSeat is uniquely positioned, led by a passionate and tech-savvy team that’s perfect to achieve the goal. We are proud to support the reforming of how beauty business is done today, leveraging our expertise in building synergies among Fosun’s fashion and lifestyle industries, including brands like St. John, Caruso, Cirque du Soleil and Club Med among others," he added.
StyleSeat has also appointed seasoned go-to market strategist Scot Gensler as Vice President, Business and Corporate Development. Gensler has a history of driving needle-moving growth via business development and corporate strategy leadership positions with companies like Current Media, Sony’s Crackle (formerly Grouper Networks) and Livefyre.
“Our obsession with helping style professionals have better, more profitable businesses that serve consumers in superior ways has resulted in StyleSeat becoming the category leader. We are excited to rapidly expand upon this base and drive even more innovative developments for our consumers and style professionals with the help of Fosun Kinzon Capital which has expertise building luxury brands internationally,” said Melody McCloskey, CEO and Co-Founder of StyleSeat. “We’re delighted to add Scot Gensler to our executive team, to add firepower to our strategic partnership capabilities and really add gasoline to the strong platform we’ve created.".
“I’m thrilled to be joining StyleSeat at such a critical juncture for the company and industry,” Gensler said. “The opportunity to lead the $200B+ global beauty space into the 21st Century and help StyleSeat expand its leadership position via new and surprising partnership and growth strategies is incredibly exciting.”