Runway Report: Soft Natural Styles at Deveaux

To complement the Spring/Summer 2017 collection presented at Deveaux during Men's Fashion Week, Wella Professionals Top Artist Aubrey Loots found inspiration in the Greek Islands. He created a soft, wind-blown style, as if the models had been sailing on the ocean. Recreate the carefree cool look with the how-to below!

Get the Look:

  1. Begin by brushing through wet hair and applying Wella Professionals EIMI Ocean Spritz to the roots and mid-shaft for texture.
  2. Next, apply a couple pumps of Wella Professionals EIMI Perfect Me, working through the ends of the hair.
  3. Use fingers to pull the hair away from the face for a soft, natural look.
  4. Mist an abundant amount of Wella Professionals EIMI Dry Me for some extra lift and natural texture.
  5. Then, apply Wella Professionals EIMI Stay Essential Finishing Spray to the entire head for light hold.
  6. Finish the look by repeating step 2 and applying a couple pumps of Wella Professionals EIMI Perfect Me through the ends for a healthy, moisturized look.

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